Founded in 1931, Murexin had enjoyed significant growth over the past nine decades. With 35 locations across Europe and Asia and around 200? employees, they have effectively become a cornerstone of their industry.
However, while they weren’t struggling, the Murexin team was well aware of the shortcomings of their old website. It did little to reflect the value of their high-end products, and as such, it offered them little in terms of lead generation or new business. We helped them create a consistent system for organizing product data and automated the process of updating these products on the site.