We created a unified and scalable design system to set the foundation for a seamless experience across categories and content. Our rigorous design process was followed by a full requirements list powering a component-based system that works like a drag-and-drop builder. Examples of these interchangeable design elements include scalable product cards and multiple content components.

The UX of each component was designed specifically with the end user in mind – taking into account the new design system, brand guidelines, and best practice retail UX across all touchpoints.